Senior leader in Data Science and Analytics, specializing in building high-performing teams and leveraging consumer behavior to drive strategic business outcomes. Expert in developing scalable analytical frameworks that measure and optimize product impact.
Experience
- Lead Data Science org powering Nextdoor's advertising platform. Built scalable systems in ranking, targeting, search, and performance ads while developing product-focused DS culture.
- Established DS organization for first-party ad server and performance products, driving continuous YoY revenue growth through autonomous workflows and ownership culture.
- Generated tens of millions in incremental revenue via cross-functional initiatives in Search, Marketplace creation, and business strategy development.
- Launched Nextdoor's first performance products, now the dominant optimization method on the platform.
- Introduced agentic AI Data Science via Cursor, accelerating exploratory analysis and business velocity.
- Led product analytics across Meta's Integrity organization, driving billion-dollar initiatives through measurement frameworks, UI/UX improvements, and data-driven insights for enforcement systems and account protection.
- Managed 14 managers, data scientists, and analysts, fostering collaborative environment focused on innovative problem-solving and professional growth.
- Developed analytical frameworks providing strategic insights to senior leadership, directly informing resource allocation and decision-making.
- Reduced Integrity-related support contacts by 75% through data-driven root cause analysis connecting user feedback with product improvements.
- Partnered cross-functionally with Business Messaging, Payments, and Ads teams to optimize product experiences based on customer insights, enhancing satisfaction and usability.
- Built trust and enforcement ML models mitigating billions in fraud, abuse, and harmful content while maintaining low-friction user experiences.
- Increased revenue through lead scoring, forecasting, and ROI models for marketing across 7 channels.
- Built online and offline data communities, managing events, partnerships, and guest speakers. Led technical content creation for company blog.
- Integrated Net Promoter Score into core Intuit products, leveraging consumer feedback and behavioral data for strategic insights.
- Drove cross-organizational initiatives combining analytical rigor with consumer-centric approach, improving conversions, retention, and satisfaction.
- Managed data quality control for 3rd party ad tech analytics. Designed metrics and tools ensuring real-time database health.
- Created whitepapers, technical materials, and promotional content for marketing initiatives.
- Built financial models and interactive applications for retail site selection, generating tens of millions in revenue through optimized real estate decisions.
EDUCATION
San Diego State University
BA in Geography: Geospatial Analysis
Dec 2007